Ronaldo extended his Real Madrid contract in September 2013 to earn €18.2m per year. He collected extra bonuses in 2014 for winning the Ballon d’Or and helping Real Madrid win the Champions League and the Club World Cup. His sponsorship deals contributed a further €25m to his net worth, including partnerships with Toyota, Herbalife, Emirates, Castrol, Samsung, Soccerade, Emporio Armani, Konami, Banco Espirito Santo and KFC. The most lucrative of all is his deal with Nike while his clothing line CR7 is also a money-spinner. Other investments include Museu CR7, the Seven nightclub in the Algarve, a crowd-sourced mobile app, Mobitto, and a property portfolio worth over €30m.
Messi has the largest pre-tax contract of any player in the world, and has benefited from regular renewals on improved terms under a succession of Barcelona presidents. His clean-cut image means his endorsement deals are varied and lucrative, encompassing Adidas, EA Sports, Ooredoo, Samsung, Lay’s, Audermars Piguet, Gillette, Dolce & Gabbana, Head & Shoulders, Gatorade and Pan Bimbo. His property empire is burgeoning: the jewel in the crown is ‘Azahares del Parana’, a huge complex which will house seven gated communities, a beach, a golf course and a sports complex just outside his hometown of Rosario. He recently left the board of one company, Limecu Espana, which is now worth €11.7m and is run by his brother Rodrigo.
Neymar was the face of the World Cup-hosting Brazil team in 2014, and as a result earned €37m in endorsement deals last year alone. His 12 fixed sponsors included Nike, Panasonic, Claro, foot odour-stopper Tenys-Pé, underwear brand Lupo, fizzy drink Guaraná Antarctica, Unilever, Volkswagen, Santander, Red Bull, Heliar (car batteries) and mobile app Palpiteros. His father, Neymar Snr, pocketed a €40m payout when the youngster joined Barcelona in summer 2013, a transfer that led to a tax fraud investigation. Neymar’s performances on the pitch will soon lead to more rewards, as he’s expected to sign a new contract almost doubling his €8.8m annual contract before the season ends.
Zlatan Ibrahimovic has understood his value ever since Malmo sporting director Hasse Borg sold him for €8.7m to Ajax aged 19. The Swede is careful not to be too over-endorsed – he has deals with Nivea, Xbox, Volvo and Dressman while his Nike #DaretoZlatan contract ended last year – but is smart with his investments. His property empire reportedly includes a 350-acre forest estate in Dävensö, a church in central Stockholm recently renovated into a townhouse and an investment in a 66-apartment block in Tribeca, Manhattan. He also partnered with IT billionaire Dan Oloffson in launching Mikz, a celebrity-marketing app, in 2013. His book I am Zlatan, released in over 20 countries, earned him another €8m.
England captain Rooney is the highest-ranked Premier League player but the bulk of his net-worth comes from his Manchester United salary, which he increased to an annual €18.9m at the start of last season, strengthened by reported interest in his services from Monaco and PSG. His off-field income is boosted by €5.4m thanks to deals with Nike, Samsung and Harper Collins. He also owns one racehorse (two were retired in 2013), while his Prestbury mansion was worth over €6m before he spent double that on upgrading it.
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